His request stems from a challenge laid down by his mother before her passing in May:
Wear Pink For My Mom, Who Lived to Love | The MMQB with Peter King
That’s the challenge my mother laid down for all of us: Don’t just fight this disease for yourself. Fight it for every woman who comes after you, who will suffer as you suffered. God willing, no woman will feel as though she has to face this disease alone.
And so Williams has asked two things of us.
First, wear a pink shirt at least once a month, and make it a point to tell people that you’re doing so to help remind everyone that breast cancer awareness is 365 days a year. Second, it’s true that early detection is the best prevention, so please call, text, email, tweet or Facebook five women you care about (in honor of my mom and her four sisters) and ask them if they’ve gotten a mammogram lately. Do this for five people, and ask them to do it for five more, and then five more after that. Keep it going, and keep doing this for all of the women around the world who live with and die from this disease—and for my mom, who lived to love.
At a time when cancer has affected everyone's life in one way or another it's a cause we can all get behind. Awareness is the key, that every women periodically have a breast examine because early detection is a key to survival.
Wearing pink every now and then doesn't sound too hard. Nor does having the women in my life getting mammograms every now and then as well. It's not a tough request Williams is making in order to join his fight. Actually it's a fight for all women.