The Tampa Bay Buccaneers changed their logo and helmet with much pomp and circumstance Thursday night. It took watching a near hour-long portion of NFL Network programming to finally see the change and it wasn't worth the wait.
In terms of modernizing the brand, it works. Lines are cleaner, the flag is better defined and less tattered looking, while the whole thing looks less like something an 11-year-old doodled in a spiral-bound notebook and more like something a professional multi-million organization would use.
That said, there's nothing special about it. If there's one thing we know in these parts it's a mediocre logo change. Panthers fans werw excited about the promise of a new logo, only to get the blue-lipped beauty we've come to love. The Buccaneers change is near-identical, just enhancing some design elements and making the whole thing cleaner.
Unlike the Panthers however, is the promise of a new uniform. Tampa Bay will have new jerseys to go along with their re-brand, but that could also mean they kept the same stuff and added the new logo, who knows.
In any event it looks like a good switch, but I'm glad Carolina didn't make a huge deal out of such a minor change.