It looks like the towel on the head thing is gonna pay off. Cam Newton just landed a sponsorship for Gatorade and he actually has a reason for doing so (other than the stew):

"I have used Gatorade since I started playing football and Gatorade products have been an important part of my training and competition regimen for as long as I can remember," Newton said in a release. "As I look to improve my game, what I put in my body is extremely important."

Hey I can't blame the kid for raking in the endorsements as much as he can, at least for reputable products like Gatorade. He certainly found a good use for it in college (link). Soooo...when we going to see Cam in a Bojangles commercial?