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The economy of the 2011 NFL draft

This morning Todd McShay was on ESPN Radio's  "Mike & Mike in the Morning" discussing the NFL draft, Cam Newton, and most interestingly what a proposed rookie salary pay scale means to the draft as a whole. At this point it's inevitable there will be some form of scale, it's actually one of the few things both the NFL and NFLPA actually agree on- they just differ on how it should be executed. Furthermore, most analysts are of the opinion that as such a change to the draft would be applied retroactively to the 2011 class, even if there's no CBA prior to it.

Mike Greenberg asked if one of the reasons we are hearing about so many QBs at the top of the draft in 2011, players who would be greater risks in past years, like Gabbert and Newton, is because of the lessened financial impact. McShay's answer was illuminating, and made a lot of sense- we'll talk about that... after the jump

Star-divide

Fans have a tendency to embrace a 'sky is falling' mentality when it comes to making the wrong decision at the top of the NFL draft. While the majority of the time this has to do with using revisionary history to look at who said team 'missed out on', in reality there's only one thing that truly sets a franchise back long term, money. McShay said that selecting a QB at the top of the draft in 2011 doesn't represent anything close to the risk in the past if there is a scale. Previously a wrong decision could 'set a franchise back seven years' but this isn't really the case in 2011. He went on to say that QB offers the greatest return in terms of value as a team finding a 'Sam Bradford in 2011' would be able to double dip, getting a return in performance up front, and huge financial savings on the back end. Imagine, if you will if Matt Ryan still had two years left on a deal right now and was making roughly $5 million a year- that leaves a lot of vacant money to sign veterans; As it stands Ryan is due $22.75 million over the next two years.

Obviously we've beaten the "who should we pick?" question to death at this point, and really there's not much more to talk about until we get some data back from the scouting combine. What I propose now is that we look and see where the greatest financial value is given there is likely to be this rookie wage scale. I propose this because it really does have the chance to shape the top of the NFL draft and have teams take more risks with early picks, rather than fear the duality of both missing out on talent and committing over $50 million to someone who can't play.

In order to do this I'm assuming across the board that every player is a potential pro bowler and by extension someone who would be a 'franchise player' down the road. Remember, I'm not comparing skill... just dollars. So we'll be looking at the franchise tag fees from 2010, not 2011. "Why am I doing this?" the answer is that the 2011 tags are greatly skewed by numerous teams offering front loaded extensions to free agents in an uncapped year, it ultimately does not reflect how the NFL truly values players.

 

Quarterback: $16.4 million

Defensive end: $12.4 million

Offensive lineman: $10.4 million

Linebacker: $9.7 million

Cornerback: $9.6 million

Wide receiver: $9.5 million

Running back: $8.15 million

Defensive Tackle: $7 million

Safety: $6.5 million

Tight End: $5.9 million

Kickers: $2.8 million

 

Think of this as a kind of 'depth chart' if you will. According purely to financial investment vs. financial return it makes the most sense for a team at the top of the draft to take a QB, followed by a DE, OL, LB and CB. Hereby taking advantage of a common number any top pick would need to be paid and maximizing their return. That being said, the NFL isn't just dollars and cents, it's about the gridiron and it's here that the waters get very muddy.

If you're sitting at #1 overall and ostensibly you are in 'dire need' (Rivera's words, not mine) of a QB, DT, CB (for example) then how do you weigh financial investment in any metric you're working on? Imagine if you have a QB you've graded at 92/100 and a DT at 97/100- are those five extra point on the DT worth the $9 million more you could potentially spend getting a franchise QB somewhere down the road? Are you looking at that $9 million you're potentially saving and saying "I could get a pretty good FA with that money".

What if the NFL rookie pay scale comes back and it pays the #1 overall pick $8 million per year? Are a team willing to say "I really like this running back #1 overall, but I'll be paying him almost as much as a franchised running back"? I don't know the answers to these questions- but in a funny way the economy of the draft has become all the more intriguing. Rather than just knowing inherently you'll be paying out the ear for a #1 overall pick, now it has become a matter of perhaps getting a steal for the money you've spent. Do you think the St. Louis Rams are both thrilled they have Sam Bradford, but also wishing this scale was in place before paying him $50 million guaranteed? I sure do.

What do you think? Should economy play a role in a draft pick at all? Is it prudent to look at the selection as either an opportunity to roll the dice, or a chance to get a franchise player without the franchise cost?

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In the end

the rookie salary cap will break the customs of taking QBs as the majority with the number one pick. I think we’ll see more DBs, OL, DL, and maybe even kickers with a salary cap in place. With less money to pay guaranteed, we could still possibly take someone like Blaine Gabbert or Cam Newton without the financial setbacks which would be awesome for any franchise in need of a QB. Teams like the Raiders who took someone with immense talent in Jamarcus Russel could have easily parted ways with him after two seasons if a salary cap had been in place then. I think this will make having the #1 pick less stressful and many teams would be more willing to trade up because they wouldn’t have to worry about paying their guy 50 million guaranteed anymore.

To Many, Many winning seasons under our new coach Ron Rivera! And may we win a few Super Bowls along the way to becoming a Dynasty!!!

by Panther4Life!!! on Feb 18, 2011 9:18 AM EST reply actions  

The $$ always play a role.

The money will always play a significant role in professional sports. ( Unless you are the Yankees) With the probable new rookie pay scale coming, teams will think about the possible cost savings if they would draft player “X” . The bottom line though is that teams want to win ( well, except the Bengals) and will draft the best player they think will help them. If the decision is between two players of need that are very close in talent, then yes, the money saved on drafting one player with the pay scale in place would make a difference. The thing I think we will see is more teams being able to take more risks at the top of the draft, ( Cam Newton anyone??) and also more trades into the top 5.

 Which the more I think about it, and after Rivera’s comments yesterday about a QB, we may very well be drafting Newton or trading down and taking Gabbert around spots 5-7.

by sgtx on Feb 18, 2011 9:28 AM EST reply actions  

Oh my god!

That’s what I’ve been saying for weeks.

Starting with this draft, drafting for need is going to be the norm, not the exception. That means you can take the best player of need, not the best player available. Later in the draft that thought processes will be in effect again, but we are going to draft the best guy to fill our needs. Like Coach Rivera said, if the best player takes three years to develop that’s fine. But we are getting the best player for the next 10 years.

I just have no idea who that is.

Side note, I wonder what this does to the value of trade picks. Has anyone come up with a new value chart?

If God came down on Christmas Day/ I know exactly what He'd say/ He'd say "Oi!" to the punks/ and "Oi!" to the skins/ but "Oi!" to the world and everybody wins.
-The Vandals
On Twitter:http://twitter.com/ oi2dwrld

by Oi2dwrld on Feb 18, 2011 9:30 AM EST reply actions  

In my opinion

I think the value of the top picks will most definitely go up. With a rookie salary cap, even teams who went deep into the playoffs can potentially trade up and not have to worry about the huge contracts and potential salary cap hit if the player ends up being a bust.

To Many, Many winning seasons under our new coach Ron Rivera! And may we win a few Super Bowls along the way to becoming a Dynasty!!!

by Panther4Life!!! on Feb 18, 2011 9:43 AM EST up reply actions  

Based on James's breakdown...

It’s always been a hybrid need-bpa based assessment, and I really don’t think that will change. Even cases like Dan Connor and Ryan Kalil fit under these circumstances: they’re talent was so great that they represented the best pick regardless of the fact that they weren’t positions of need.

by aceofsween on Feb 18, 2011 9:43 AM EST up reply actions  

Big Cat is smiling ear to ear knowing that he gets to be the first owner NOT to have to pay exorbitant money to the #1 pick

Money plays into everything, and I have talked at length about how the NFL is ultimately a business in many of the CBA posts. I think there will be some pressure coming from up top (and then theoretically onto the shoulders of the GMs) to maximize the return on investment of their top picks. I think it will influence a lot more teams choices, and will encourage tons of trading into the top 10 for teams in “win now” mode.

This whole thing will increase parity in the NFL as well, as teams drafting at the top will be able to trade back easily and stockpile some picks, therefore making it easier to rebuild their teams.

If the above scenario is indeed true, this will be a very exciting draft.

Unofficial Agent for Armanti Edwards, WR #10, Carolina Panthers

by Tater596 on Feb 18, 2011 10:01 AM EST reply actions  

What I hear you saying is...our #1 pick is the most valuable in NFL history to date

Valuable to the franchise per se…so a team trading up is taking less financial risk trading into #1.

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by Jaxon on Feb 18, 2011 10:52 AM EST reply actions  

Yes

While some of us are thumbing our noses at the #1 because there is no Andrew Luck anymore, what it really means is that you can take a huge gamble with very little risk.

In the near-past the idea of taking a guy like Cam Newton #1 overall would be organizational suicide because if he doesn’t pan our you wasted a pick, and you are paying him tens of millions in guaranteed money. This year rolling the dice on a guy like Newton is a much easier prospect to swallow… sure, you may regret missing out on the talent but you haven’t ruined your financials to do it.

What I’m ultimately postulating is that you may see far more risks and far less ‘safe’ picks to take guys with extreme upside over those who are established. Look at the NBA for a model of how this works. If you’re familiar with the cases of Kwame Brown and Dwight Howard, you have two extremely promising prospects out of HS, neither had any college career but both were taken #1 overall because of their extreme upside. Brown was one of the biggest busts ever, and Howard is arguably the best player at his position in the NBA. You can take risks at #1 in this model knowing at worst the player is a bust… not at worst the player is a bust and you’ve doomed your team financially for 5+ years.

Follow me on Twitter! @James_Dator

by James Dator on Feb 18, 2011 11:12 AM EST up reply actions  

Exactly

I think so many people here feel so burned by Andrew Luck that they feel there is no other player to be excited about. That is just crazy talk. One of my co-workers from Philly is praying we take Kolb because he is so excited about Fairly.

EXCITED!

We have the #1 pick in a year with low financial repercussions. There is little chance the salary cap will be much less than it is now. I think the Jerry Joneses and Dan Snyders will see to that. Big Cat wants to put a product on the field that will put asses in the seats and electricity in the air, and he has the number one pick and an amazing coaching staff to make it happen.

We have a number one pick. We have options. We are a single guy in a strip club with a hundred dollar bill clipped to our zipper. There are plenty of fish in this sea.

We may not have the supermodel girlfriend Andrew Luck anymore, but at least the next girl won’t have a neck beard.

If God came down on Christmas Day/ I know exactly what He'd say/ He'd say "Oi!" to the punks/ and "Oi!" to the skins/ but "Oi!" to the world and everybody wins.
-The Vandals
On Twitter:http://twitter.com/ oi2dwrld

by Oi2dwrld on Feb 18, 2011 12:10 PM EST up reply actions  

LOL
but at least the next girl won’t have a neck beard.

 A little mean, but definitely got a chuckle out of me. =)

by jamiedk on Feb 18, 2011 12:19 PM EST up reply actions  

Now if he actually kept up on the beard

and fixed it up properly then we’d still be crying because the very sexy supermodel girlfriend left us for their almost ex…LOL!

To Many, Many winning seasons under our new coach Ron Rivera! And may we win a few Super Bowls along the way to becoming a Dynasty!!!

by Panther4Life!!! on Feb 18, 2011 12:33 PM EST up reply actions  

That's just it

I really think we can’t see how good a position we are in because we probably missed out on Luck. There are people who want to go without a season of football because we may have a sniff at him again. I mean whenever we talk about Gabbert or Newton it’s always, “But they’re not Luck. We need to hold out for Luck. Luck will come back to us. If only mean Poppa Richardson hadn’t scared Luck away.” People sound like they’re crying into a t-shirt he wore once that still smells like him. Get over it. He’s gone and happy with someone else.

Now let’s go talk to that slutty chick over by the jukebox. The one that started dancing way too early and has some friends who are looking to party.

If God came down on Christmas Day/ I know exactly what He'd say/ He'd say "Oi!" to the punks/ and "Oi!" to the skins/ but "Oi!" to the world and everybody wins.
-The Vandals
On Twitter:http://twitter.com/ oi2dwrld

by Oi2dwrld on Feb 18, 2011 12:44 PM EST up reply actions  

And is already had a few too many drinks

from drinking at home to save money on the over-priced food and beverages at the bar….I think we’ll be alright.

To Many, Many winning seasons under our new coach Ron Rivera! And may we win a few Super Bowls along the way to becoming a Dynasty!!!

by Panther4Life!!! on Feb 18, 2011 12:50 PM EST up reply actions  

Yup

I think we are going to be just fine.

If God came down on Christmas Day/ I know exactly what He'd say/ He'd say "Oi!" to the punks/ and "Oi!" to the skins/ but "Oi!" to the world and everybody wins.
-The Vandals
On Twitter:http://twitter.com/ oi2dwrld

by Oi2dwrld on Feb 18, 2011 12:52 PM EST up reply actions  

Nah

I don’t think we’re gonna have to take this one into the bathroom. I’m thinking more consensual fun for all.

If God came down on Christmas Day/ I know exactly what He'd say/ He'd say "Oi!" to the punks/ and "Oi!" to the skins/ but "Oi!" to the world and everybody wins.
-The Vandals
On Twitter:http://twitter.com/ oi2dwrld

by Oi2dwrld on Feb 18, 2011 3:26 PM EST up reply actions  

Funny you bring up brown...

seeing as he’s actually having a pretty good year right now playing for the Bobcats…ten years after he entered the league lol God what a train wreck that pick was for the “Wizards”

Nobody fucks with the Jesus! -Big Lebowski

by Tomthehomer on Feb 18, 2011 12:36 PM EST up reply actions  

one of the biggest busts...

yet he starts at center for charlotte….facepalm

by mangoes52 on Feb 18, 2011 7:25 PM EST up reply actions  

The NFL.com combine section on the website is up.

http://www.nfl.com/combine/participants

Lists by positions, name, and college on every player invited.

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 12:47 PM EST reply actions  

This is NFL.com's take on Cam Newton
Newton is one of the most athletically gifted quarterbacks in draft history. Possesses a quick, clean release, enough arm strength to complete the deep out, prototypical size, and is a dangerous threat outside of the pocket. However, he has a ways to go before turning into a productive, reliable NFL starter. Was not asked to make pro-style reads or move through progressions in college. Footwork is sloppy and accuracy is inconsistent. He’s competitive and vocal on the field, but has had several off-the-field issues and his character is in question. Despite the risk, Newton’s talent will likely prevent him from lasting past the middle of the first round.

http://www.nfl.com/combine/profiles/cam-newton?id=2495455

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 12:56 PM EST up reply actions  

the money for cam newton

when you look at value, i wonder how much the staff looks at the amount of money that will be generated by a player. for example, how much money did tebow bring to the broncos in jersey sales and media coverage before taking a snap? then there was the threat of him coming into a game and running for a TD, and that threat helped to sell tickets also. i think cam newton is the best in terms of financial return in the short term, even if he sucks, because people will expect and demand so much. even people who despise him will watch just to see him fail. as rookies, reggie bush brought in so much more money than mario williams, but it’s obvious now that the texans picked the right guy.

by usana_gaines on Feb 18, 2011 1:47 PM EST up reply actions  

Newton is no Tebow.

Half of the state of Florida are “Bronco fans”, Newton won’t command anything like that.

Tebow is the perfect guy who does everything right and is loved by the nation.
Newton is the guy who stole a laptop, cheated, and was sold to a college team by his father.
Which do you think the public likes more?

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 1:57 PM EST up reply actions  

Cam Newton at the NBA Allstar game being seen with all the beautiful people. Tells me all I need to know. DO NOT WANT!

by nickarmy on Feb 19, 2011 8:16 PM EST up reply actions  

I don't get it...

I’m not a “we must draft Newton” member, but I don’t get how him being at the NBA All-Star Game festivities has anything to do with his draft stock.

He’s a young man out enjoying the NBA All-Star weekend. Nothing more, nothing less.

That's what she said.

Follow me on Twitter

by BW Smith on Feb 19, 2011 8:53 PM EST up reply actions  

Well, considering I wear my sunglasses at night, I see no problem there. :-)

That's what she said.

Follow me on Twitter

by BW Smith on Feb 20, 2011 12:57 PM EST up reply actions  

His future's so bright...

CSR resident optimist for a full season of football in 2011

by Rick Bates on Feb 20, 2011 1:08 PM EST up reply actions  

"Wearing sunglasses in a dimly lit bar?"

“We just came in from outside”
“It’s midnight”

2011 Draft Draft = The only bright spot of this season

by chinchillas sword on Feb 20, 2011 8:52 PM EST up reply actions  

This can't be right...

No Fairley, no Bowers, no Peterson

Follow me on Twitter! @James_Dator

by James Dator on Feb 18, 2011 12:58 PM EST up reply actions  

Made me scratch my head to.

I guess they haven’t made the profiles yet.

Also there are some OLB’s under OL.

Need some fixin’

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 1:00 PM EST up reply actions  

It's because of how they're listed

Fairley is a DT, Bowers is DE and you can only sort by DL.
Peterson is listed as DB and you can only sort to CB

Follow me on Twitter! @James_Dator

by James Dator on Feb 18, 2011 1:05 PM EST up reply actions  

Makes sense.

The Fairley report is spot on.

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 1:07 PM EST up reply actions  

Yall need to check out Cam newton twitter he funny as hell!!!!!

The thing I REALLY hate is that the Bengals will probably end up taking Cam Newton at #2. - SexBengals Fan

by DT3428 on Feb 18, 2011 1:06 PM EST reply actions  

$1.80 per tweet

RELEASE THE KRAKEN! (Greg Hardy)
"I'm going to kill you" - Greg Hardy

by RjTheMetalhead on Feb 18, 2011 1:21 PM EST up reply actions  

Two laptops, $100, and your soul.

Proud Member of Cat Scratch Reader

by Ivan459 on Feb 18, 2011 1:21 PM EST up reply actions  

Completely off topic but an issue

When i clean my pc, it takes away the “keep me signed in” aspect of this site. When i go to the log in tab beside the facebook tab, it shows me the sign in box, then that box has my name in it, butr as soon as i click the name the box disappears. I have to click an article to sign in. Just thought 1 of you people can straighten that out. If not i will deal with it.

by MrBernz on Feb 18, 2011 1:32 PM EST reply actions  

When you click logon, click the upper white box and type the letter m, MrBernz should come up in a drop down box, hit down arrow key and then Enter twice.

Official ABC Fan Club President
Anybody But Clausen

by Jelly Wedge on Feb 18, 2011 4:06 PM EST up reply actions  

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