Steve Smith to be featured in new 'Babies Incorporated' campaign

Lilsmitty_medium
According to sources Carolina Panthers' WR Steve Smith will be featured in an ad campaign to sponsor 'Babies Incorporated' and their 'Real American kids' campaign scheduled to run June 15th through July 6th.

The campaign will be a series of national spots showing Smith as a child (pictured) then evolving into the Panthers' pro-bowler as he tells audiences that:

"Getting a good start is vital to the future of any child, and 89 says the best start is with Babies Incorporated"

The spot's director Lawrence Hissonwich says that while it's easy to make comparisons to E-Trade and their successful campaign, what he's aiming to do is completely different:

"I love what they've done, but we're doing something completely different. Sure, it's an adult in a baby's situation- but their ads never show the future of their children"

Undoubtably the national media will have a field day with the spots and will likely compare them to the Panthers' current youth movement. Smith is one of the few remaining Panthers over 30, and a spot showing him as a child will likely emphasize this. "I don't know about that" says Hissonwich. "If anything I think it helps portray Steve is a younger, more vibrant light".

The spots represent the first time the Carolina Panther has been featured in a national advertisement. In the past Smith has been known for his recurring role in Bojangles restaurant's regional marketing strategy, but has never done anything on this scale. Anders Swistofferson of 'The National Advertising Roundtable' thinks it's a smart decision:

"We so rarely see a strapping, strong, macho figure willing to depict himself in a vulnerable light. It is very welcome, and a smart strategy. There's something about that little guy (motioning to a shot of Smith) that makes you want to pinch his cheeks"

I'm sure that Smith and 'Babies Incorporated' hope that the public will see the campaign in the same light as Swisofferson.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Cat Scratch Reader

You must be a member of Cat Scratch Reader to participate.

We have our own Community Guidelines at Cat Scratch Reader. You should read them.

Join Cat Scratch Reader

You must be a member of Cat Scratch Reader to participate.

We have our own Community Guidelines at Cat Scratch Reader. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9341_tracker